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| Brand Identity | Fitness Club for Women - Identity |
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The brand essence underscores the ‘celebration of womanhood’. The brief was to design a logo that
indicated how Identity is more than just a fitness centre, it is a platform/club for women to meet and
socialise with like-minded women. The idea was to add a touch of glamour and fun to the tedious
task of exercising, thus increasing enrolment and minimising the drop out rate. |
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| LOGO |
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| ENVIRONMENTAL GRAPHICS |
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| BROCHURES AND CARDS |
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