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| Internal Launch Campaign | Network 18 |
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Network 18 is one of India's leading full play media conglomerates with
interests in television, print, internet, filmed entertainment, mobile content
and allied businesses. Under the Network 18 umbrella there are various
brands like web18, Homestop 18, Newswire 18, etc. The task was to launch
the new 18 identity among employees of the Group. |
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| PRE - LAUNCH POSTER CAMPAIGN |
Posters were displayed in the offices eighteen days before the launch
of the new identity. The objects in the poster form number 18. |
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| LIFT POSTERS |
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| LAUNCH MERCHANDISE |
| Bags, mug, coasters, doormat, notepads |
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| PROPOSED TV IDENTS FOR NEWS CHANNELS CNBC-TV18 AND CNN-IBN 18 |
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| Storyboard 01 |
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| Storyboard 02 |
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| Storyboard 03 |
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| Storyboard 04 |
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| NETWORK 18 – BRAND VALUES BOOK |
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