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Projects | Annual Report   The task was to create an annual report for the American TV series ‘Sex and the City’. The brief was to connect the financial figures in the annual report, with single woman searching for Mr. Right. Additionally the design had to mirror the mindset of the protagonists in the series: part dominatrix, part seductress and part coy coquette.   SOLUTION The Annual Report was encased in a sleeve made of fishnet stocking. Fishnet stocking were chosen, as they are often part of a woman’s erotic getup. As the reader ‘undressed’ the book by sliding down the fishnet stocking sleeve, the words ‘Sex and the City’ were revealed. The annual report works on the concept of ‘one’ representing the single women in Sex and the City. As the reader leafs through the pages, statistics appear: one is the loneliest number; one is also a prime number; there are 1,000,000,000 single women in the world, all in search of their ‘one and only’ (Mr. Right). Thus the annual report draws analogies between financial statistics and single women in search of love, passion and fun.

	Copyright © Neha Tulsian, 2009