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| Packaging | Proposed for Indus Pride Beer |
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Indus Pride is a beer by SABMiller. It is one of the world's largest brewers with
brewing interests or distribution agreements in over 60 countries. Their brand
Indus Pride was positioned as ‘The Truly Indian 100% Malt Beer’. The target group
was confident, spirited and passionate Indians who were proud of their roots. |
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